Breast Cancer Awareness Month

This October, we’re proving that Breast Cancer Isn’t Just Pink

Each year in Ireland, 3,704 people are diagnosed with breast cancer. That’s 3,704 unique journeys, thousands of treatment appointments, countless conversations, emotions and experiences and even more colours. Every. Single Year. So how could breast cancer be Just Pink?

This October, we are continuing a conversation we started last year, opening up Breast Cancer Awareness Month to be inclusive of all experiences and diagnosis, highlighting that it is ok to have good days and bad days, that no journey is the same and therefore  breast cancer can’t be just one colour.  Like every breast cancer journey, each breast cancer survivor is unique, and so, with the help of our sponsor Roche Products Ireland and partner Fleetwood Paints, we worked with a select group of women to show how a colour can articulate and represent  the deeply personal, and unique  experience of being  diagnosed with breast cancer.